These facets of Peter’s professional life share a common denominator: his practical understanding of human behaviour.

Peter has featured on the BBC, ABC, many podcasts and publications and more than 60 documentaries on issues as diverse as mental health and brand psychology. He has mentored many high-profile people and helped them deal with addiction, depression and anxiety. This appreciation of the psychology of highly gifted and creative people informs his work as a contemporary  art curator, which has included contributing to Sotheby’s auction catalogues. 

Peter is also the CEO of Cognition where he heads up a Scientific Board of psychologists, data scientists and neuroscientists who enable brands in EMEA, APAC and the Americas to understand their audiences and build cohesive internal cultures. Cisco described this approach as “empirical, effective and humane”.