Entrepreneur. Psychologist. Philosopher.
Author. Public Speaker. Art Curator.
These facets of Peter’s professional life share a common denominator: his practical understanding of human behaviour.
Peter has featured on the BBC, ABC, many podcasts and publications and more than 60 documentaries on issues as diverse as mental health and brand psychology. He has mentored many high-profile people and helped them deal with addiction, depression and anxiety. This appreciation of the psychology of highly gifted and creative people informs his work as a contemporary art curator, which has included contributing to Sotheby’s auction catalogues.
Peter is also the CEO of Cognition where he heads up a Scientific Board of psychologists, data scientists and neuroscientists who enable brands in EMEA, APAC and the Americas to understand their audiences and build cohesive internal cultures. Cisco described this approach as “empirical, effective and humane”.
Published Books
65 Roses and a Trunki,
Defying the Odds in Life and Business
A biography of entrepreneur Rob Law, inventor of the Trunki and survivor of cystic fibrosis. Nominated for Business Book of the Year, David Ramsden, Chief Executive of The Cystic Fibrosis Trust, described the book as “heart-warming and deeply moving”, while Richard Reed CBE, Co-Founder of Innocent Drinks said it “is an inspirational lesson in humility and resilience”.
Buy NowA History of Love and Hate
in 21 Statues
Blending philosophy, psychology and history, the book explores love and hate, passion and power, through the creation and destruction of 21 statues from Hatshepsut and the Buddhas of Bamiyan to Felix Mendelssohn and Frederick Douglass. It is a mediation on identity and a heartfelt plea for tolerance that was described by Aspects of History as “a remarkable work of history”.
Buy Now